After reading the article I now know that the best way to advertise any product is through repetition. Because more often than not it's something is repeated over and over again the public begins to accept it and remember it. This is also true with film genres. An audience will understand what genre film is because they have seen other films like it many times before. The variations on the genre are what make the unique selling point.
I've mentioned in a previous post many of the different key elements that construct a genre. These include
the protagonist also known as the main character,
the stock characters these are other minor characters that contributes to the genre,
the plots and stock situations also known as the typical storyline which is recognisable specific to its genre,
the icons which are part of the mise en scène and our icons or symbols of the genre,
the backgrounds and decor most film genres have a place where they are normally set,
the themes for example revenge, community and more.
Every movie genre has its own formula. This means that the mixture of the plot, the characters, the setting, the themes, the mise en scène and the protagonists all go towards making up the specific genre. For example in action adventure movies the audience will often expect the film to star a heroic, fit young man. They will also expects the main protagonist to be put in dangerous situations.
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