This poster screamed for is as effective for lots of reasons. Firstly the image is very distressing and shows a white distorted face. Fans of the previous movies will immediately recognise the iconic image of the scream mask which has been used in every film. The mask is also similar to the one in the very haunting painting 'the Scream'. Secondly the colours in the poster make it an instantly recognisable as a horror movie poster. This is because they are all very dark apart from a few uses of the colour red. Which is often associated with blood and passion. The title font is bold with a lot of sharp edges. This gives it a very menacing, masculine feel. The catchphrase at the top is written in red making it stand out among the other words. The words 'new decade, new rules' advertise the unique selling point. This is that the sale is the first to be set in the new decade and that the action is going on a more dramatic/higher standard. The date is easy to remember because it has a four in it, similar to the title of the movie. I think this poster is very effective because of minimalist style which makes it very dramatic, powerful and striking.
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